Close on the heels a similar initiative was taken by a private organization called ‘Pernod Ricard India’ in 2016, the Government of India organization ‘National Highways Authority of India (NHAI)’ organised free Eye Check-up Campaign and distributed spectacles for truck drivers, cleaners and helpers . The programme was started on October 2, 2017 and would continue till October 6. It may be recalled that on May 13 and 14, 2016 Pernod Ricard India organized a two day eye and general health checkup camp as part of its CSR initiative at ICD CONCOR Administrative Building, Tughalakabad, New Delhi for the benefit of the truck drivers in that area. Till then, the company organized 14 health camps in Haryana, Rajasthan, Himachal Pradesh, Uttar Pradesh, Punjab and Maharashtra earlier where more than 11,000 truck drivers across cities benefitted and distributed more than 5,000 free eye glasses to improve their vision.
Free Eye Check-up Camps for drivers is one of the many innovative programmes undertaken by NHAI to ensure safe travel along national highways. The objective of NHAI’s countrywide Free Eye Check-up Campaign and distribution of spectacles for truck drivers, cleaners and helpers was to ensure clearer vision and safe travel for truck drivers who are the most frequent users of national highways.
The Ministry of Road Transport & Highways sources informed that some 50 free eye check-up camps would be set up on identified national highways on either side. The camps will be manned by eye specialist and support staff volunteers. Facilities like toilets and beverages vending machines, adequate space for parking of approximately 50 trucks, hand wash etc will also be made available in these camps. One more component of these camps will be distribution of free spectacles up to a certain power as prescribed by the eye specialist. Any other defect like cataract will be identified and medicines will be prescribed. Non-governmental organizations, governments, social enterprises and private businesses are being roped in for facilitating the provision of these facilities.
“We at Pernod Ricard India firmly believe in responsible drinking, road safety and a healthy lifestyle for the benefit of the community. To enhance the essence of the message, the company distributed a specially crafted photo frame with the message ‘Ghar vapas jaldi aayen, Peekar gadi na chalayen’. The truck drivers were encouraged to put these photo frames with a photo of their family on the dash-board of their trucks to act as a constant reminder to be cautious for the sake of their responsibility towards their family,” added Sunil Duggal, Head CSR, Pernod Ricard India.